34K
followers
The Anxious Stoic, built through focused strategy, writing, and visual identity.
01 / Strategy, content, and production
You have something worth saying.
We make sure it gets made.
Most good ideas die in the gap between the plan and the finished work. We close that gap. Message, design, video, and website, handled by two people who talk to each other every day.
02
Sound familiar?
Your marketing isn’t broken.
It’s just scattered.
The copywriter doesn’t talk to the designer. The video sits in a folder for three weeks. Your website still says what you did last year.
Nothing is technically wrong. But the work loses its shape as it moves from person to person, and by the time it goes live, it is a weaker version of the idea you started with.
We handle the whole path: strategy, message, design, video, websites, practical AI automation, and the review that keeps it honest. One team, fewer handoffs, and the idea arrives intact.
03
Receipts
What we’ve built.
100+
training sessions
Delivered by Diana at ClickUp over three years, in person and virtually.
8
books ghostwritten
Full-length non-fiction projects researched and written from start to finish.
04
Who you’d be working with
Two specialists,
one working
system.
Diana owns the words and the audience. Pao owns the visuals and the build. Both are AI-savvy. Both share the thinking.
Diana Mitjavile
Content strategy, copywriting, and social
Diana learned persuasion in B2B sales before making writing her full-time focus. Her work spans social strategy, campaign and web copy, email, video scripts, product training, technical content, and eight ghostwritten non-fiction books.
Her Computer Science background and earlier programming experience help her understand complex products before she explains them.
Paolo Sanson
Creative direction, design, and production
Pao turns strategy into something people can see and use. His work spans creative direction, brand systems, design, video, websites, technical SEO, production QA, and practical AI workflows.
He brings hands-on business and operations experience to the work, so the finished creative has to survive real production, deadlines, and handoffs.
Together
Discovery. Campaign planning. Creative review. AI automation. Keeping you in the loop.
05
What we can handle
The skills your project can
call on.
No percentages and no complicated ownership chart. We bring in the right discipline for the job.
Proficiency scale
- Lead
- Advanced
- Working
- Exploring
Diana
Content strategist, copywriter, and social media strategist
Lead
- Social and content strategy
- Copywriting and messaging
- Non-fiction ghostwriting
- Product training and technical documentation
Advanced
- Scriptwriting and tutorial content
- Email and B2B outreach
- SEO-informed web content
- Research and audience adaptation
Working
- Social and presentation design
- Instructional video editing
- WordPress publishing
Tools
ChatGPT · Claude · Perplexity · Canva · Photoshop · CapCut · Camtasia · WordPress · HubSpot · ClickUp
Pao
Creative strategy, design, and AI production systems
Lead
- Creative strategy and visual direction
- Graphic and production design
- Brand systems and consistency
- Creative operations and production systems
Advanced
- Social and ad creative
- Video editing and motion systems
- Website implementation and technical SEO
- Creative QA, accessibility, and AI workflows
Working
- Conversion-copy refinement
- Technical scripting for creative operations
- Lead-research workflow design
Tools
Canva · Photoshop · CapCut · ClickUp · ChatGPT · Claude · Codex · Ollama · Vercel · GitHub
06
Selected work
Projects with something real to show.
Every project below uses portfolio source material and names the work without filling the page with empty case-study promises.
Selected work01 / Instagram platform · Self-help · 34K followers
The Anxious Stoic
A philosophy platform built around Stoic ideas for people dealing with modern anxiety. Strategy, editorial direction, writing, and visual identity were developed in-house.
Why it mattersIt is direct proof that a focused point of view, consistent writing, and a recognizable visual system can build an audience.
Who did whatPao: owner, growth lead, editorial direction, writing, and visual identity.
Selected work02 / Product training and video scripts
ClickUp
Three years writing and delivering content that made a complex product easier to use. The work included more than 100 training sessions, scripts, documentation, and tutorial-video editing.
Why it mattersIf we can make project-management software easier to follow, we can explain your product.
Who did whatDiana: product trainer, scriptwriter, video editor, and documentation writer.
Selected work03 / Brand, packaging, and social · Our own business
Karma Kombucha
A craft probiotic soda brand developed across identity, packaging, product photography, social content, and local sales.
Why it mattersRunning our own product business taught us what matters when we are the ones making the product, paying for the creative, and earning the next order.
Who did whatPao: branding, design, packaging, and social. Diana: social strategy, copywriting, and photography.
Selected work04 / Social media · Food and wellness
No Sugar Daddy Café
A 1960s-themed café selling sugar-free and keto food. From 2019 to 2023, the work covered social strategy, content, graphics, photography, influencer collaborations, contests, and community management.
Why it mattersThe visual world, voice, and community activity worked together instead of behaving like separate campaigns.
Who did whatDiana: social strategy, content, and photography. Pao: social graphics and management.
Selected work05 / Copywriting and design · Property development
Amare Coast
A magazine-style presentation created with an architect for a property developer. Copy, visual organization, and editorial layouts gave the concept a polished sales narrative.
Why it mattersIt shows the work in a high-consideration setting where the presentation has to support a real investment decision.
Who did whatPao: copywriting and presentation design in collaboration with an architect.
Selected work06 / Brand identity, packaging, and social
SeaBeeDee Skin
A handmade soap brand shaped from name and logo through packaging, product photography, launch content, and a calm social-media voice.
Why it mattersThe project connects brand strategy, packaging, product experience, and community feedback in one coherent system.
Who did whatDiana: brand strategy, naming, visual identity, packaging, copy, photography, and social rollout.
Selected work07 / AI-assisted concept art and visual direction
Visual Experiments
A selection of visual studies exploring composition, brand mood, product imagery, and styles that would be slow or expensive to prototype by hand.
Why it mattersAI is useful when it speeds up exploration. The value still comes from choosing a direction, refining it, and knowing what is ready to show.
Who did whatPao: concept development, art direction, generation, selection, and finishing.
Also selected / Content and video production system
Be Known
For a US growth-marketing firm serving coaches and experts, we built a repeatable path from recorded video to long-form articles, short-form scripts, email, LinkedIn carousels, captions, and paid-ad creative.
Diana leads B2B content strategy, editorial systems, copy, and scripts. Pao supports AI automation, Meta paid-ad design and research, and video production.
Client-facing paid-ad examples stay private until they can be shown with the right permission.
07
Client testimonial
A team that cares.
Working with Paolo and Diana has been a huge help in getting Flip et Bulles off the ground online. Paolo built a clean, professional website that reflects my business and has been proactive with ideas to improve everything from SEO and quote forms to the overall user experience.
Diana has been equally valuable with her knowledge of social media. She has created engaging content, suggested effective marketing strategies, and helped manage our social media presence with consistency and creativity. Her ideas have made it much easier to build our brand and connect with potential customers.
What I appreciate most is that they both genuinely care about the success of my business. They’re always looking for ways to improve, solve problems quickly, and bring new ideas to the table without being asked. Communication has been easy throughout the entire process, and they’ve been patient, professional, and a pleasure to work with.
I’m excited to launch the new site and continue growing Flip et Bulles with their support. I highly recommend Paolo and Diana to anyone looking for a team that’s reliable, creative, and truly invested in helping your business succeed.
08
How we help
Five ways to start.
Start with the problem you are trying to solve. We will tell you what the work should be.
Brand messaging and creative direction
Your message and visuals should say the same thing. Diana leads the message. Pao leads the look.
Social strategy and content systems
We build the editorial logic and a production system your team can keep running.
Campaign copy, design, and ad creative
One message carried properly across every format instead of five versions that do not quite match.
Video scripting, editing, and repurposing
We turn useful source material into video worth watching, plus the posts, clips, and emails that come from it.
Websites and SEO that convert
We fix the path from the first click to the first call, then test the details that keep it working.
09
How it works
Three steps. No mystery.
- 01
We figure out the real problem
Who you are talking to, what you need them to do, what you already have, and what is getting in the way.
- 02
We build the message and the system
Strategy, copy, visual direction, channels, deliverables, and clear review points along the way.
- 03
We make it, ship it, and hand it over
We produce the work, test what matters, and leave you with organized files and clear next steps.
10
Questions
Straight answers.
Can we hire just one of you?
Yes. Diana can lead content, copy, social, and training work. Pao can lead design, video, websites, and production systems. We will tell you when the project would be stronger with both.
Do you do ongoing work or one-off projects?
Both. We can scope a focused project or an ongoing working relationship around the problem and the production rhythm you actually need.
How do you use AI?
For research, consistency, review, and speed. The parts that slow good work down. The strategy and creative calls are ours, and we review what gets delivered.
Can you work with our existing team or agency?
Yes. Tell us who is already involved, where the handoffs happen, and who signs off. We will fit the work into that system.
What do you need from us to start?
What you are trying to achieve, who it is for, what you have already made, and your real constraints. If you are not sure, that is what the first conversation is for.
Where are you based?
We work from the Philippines and have both lived in the United States. We collaborate remotely with clients and teams in several time zones.
11 / Let’s talk
Bring us the messy middle.
Tell us what you are trying to launch, fix, or finally finish. We will tell you the clearest place to start, and if we are not the right fit, we will say that too.
Book a callA focused first conversation. No deck and no hard sell.